Case Study — Presidio – Brand Identity

★★★★★ Trusted by 300+ clients

Top rated

Logo & Brand System — From Idea to Identity

2 weeks

Brand system

Step 1: Exploration

Five logo directions were presented, each exploring a different way Presidio could express credibility, movement, and structure.

The client was drawn to the forward motion of Version 1, and the cohesion of Versions 3 and 5.

The strongest route sat between the two: modern and directional, but still grounded and established.

Step 2: Refining the Direction

Two qualities emerged from the first round: movement and cohesion.

Both became the foundation for the next stage, where symbol and wordmark were refined into a more resolved identity.

The result felt confident, considered, and enduring.

Step 3: Colour Exploration

Three palette directions were tested to define the right level of authority and warmth.

The selected palette paired deep navy with warm gold — a restrained combination that felt premium, established, and more distinctive than a standard corporate blue.

Step 4: Symbol Validation

The refined mark was tested across different lockups and service lines to confirm the system could scale.

The client wanted the brand to feel cohesive across Presidio Connect, Workforce Solutions, and Migration.

A single shared symbol became the clearest solution.

Step 5: Logo System

The identity was extended across the full Presidio structure.

Rather than creating separate marks for each service, the system keeps Presidio dominant and uses descriptors to clarify each offer.

This created a cleaner, more confident architecture.

Step 8: Outcome

The final identity gives Presidio a presence that feels established from the first interaction.

Structured, but not rigid.
Premium, but not distant.
Professional, but still human.

Built to support the business across healthcare recruitment, migration, and future growth.

Step 9: Brand Guidelines

A complete brand system was prepared for handoff.

The guidelines define logo use, colour, typography, clear space, misuse, and application rules — giving Presidio a consistent foundation across every touchpoint.