Visual identification

The first step in creating a visual identity is an in-depth analysis of your brand and competitors. I research your uniqueness, goals, and target audience, as well as analyze your competitors' visual strategies to prepare for the next steps.

Based on the data from the analysis, I develop the perfect concept for your visual identity. This includes creating key elements such as a logo, color palette, font style, and other important attributes.

At this stage, I carefully select the colors and fonts that best reflect your company. Colors and fonts play a key role in creating the atmosphere and emotional perception of a brand, so I choose them with the utmost attention to detail.

My design team and I develop the visual elements of your brand, such as your logo, icons, textures, etc. I create a unique visual style that will help you stand out in the market and be remembered by your customers.

Once the visual elements are designed, I test them to ensure they work effectively across all aspects of the brand. From color adjustments to font optimization, I make sure each element fits perfectly into the overall visual style.

I prepare complete documentation with all the visual elements of your brand, making it easy to use them in all marketing materials. I provide you with all the necessary files and instructions to maintain your brand consistency.