Design of the brand book
Workflow
I start with a detailed briefing with your team to understand your goals, values, target audience, and market. During this stage, I gather all the necessary information, including your wishes, vision, and specific design requirements.
After the briefing, I start an in-depth analysis of your market and competitors. I research current design trends and analyze examples of successful brand books in your industry.
Based on the information I gather, I begin to generate ideas and create concepts that align with your brand and values. I develop several concept options, including logos, color palettes, fonts, and other graphic elements.
Once I have selected the best concepts, I move on to detailed design development. I work on every element, from the logo to the fonts and graphics, to create a single, coherent image of your brand.
I provide you with several versions of the final design for approval. You have the opportunity to evaluate each of them and provide your comments. Based on your feedback, I make the necessary adjustments to ensure that I meet your expectations.
After the final design is approved, I prepare all the necessary files in the appropriate formats for use in various media. I provide you with a brand book that includes all design elements, as well as rules and guidelines for their use. This ensures that your brand is consistent and recognizable across all communications.
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FAQ
What is a brand book and why is it needed?
A brand book is a key document that includes all the graphic and verbal elements of your brand, as well as the rules for their use. It ensures brand consistency and recognition across all communications.
How long does it usually take to develop a brand book?
The timeframe for developing a brand book can vary from 2 to 4 weeks, depending on the complexity of the project and interaction with the client.
What materials do you need from us to get started?
To get started, I need information about your company, its goals, target audience and competitors, as well as any wishes and requirements you may have.
What are the main elements of a brand book?
The brand book includes a logo, colour palette, fonts, communication styles, text standards, icons and symbols.
How do you control the quality of the brand book project?
I provide quality control at every stage, from analysis and conceptualisation to final approval, to ensure that every element meets your expectations and standards.
Can I include additional elements in the brand book, such as graphic templates for social media?
For example, I can include not only the main elements in the brand book, but also graphic templates for social media, presentation templates, etc., which will ensure consistency across all materials.
What happens after the project is completed and the brand book is handed over?
Upon completion of the project, I provide you with all the necessary files and documents, and can also provide advice on how to use the brand book and its elements in practice.